We spent a year testing and reviewing beauty launches; here are the 73 best new makeup, skincare, and haircare products and tools.

In order to surface this year’s all-stars, our beauty editors spent a year separating fly-by-night trends from new discoveries that will stand the test of time, interviewing experts, and lathering, swiping, blending, and spraying every lotion, potion, and wand we thought might be a contender. These 73 winners represent the cream of the year’s beauty crop.

We don’t often highlight eyeliners, but this one is absolutely worthy—because it’s an obedient product that makes your makeup routine easier and saves you time. Created by the renowned makeup artist Uzo, this high-quality liner glides on smoothly with a creamy texture, and stays put all day. The brown shade has no red undertones, which we love, plus a smudge-resistant formula…

We’re still talking about these hair and makeup looks: Tracy’s Minimalist Makeup. The artist's incredible performance had everyone buzzing. So did her gorgeous skin…

UZO Stem Cell Serum Complex

Beauty editor-at-large Julee Wilson on the question everyone should be asking of their makeup brands.

We're now in a glorious new era of a beauty industry that gives a damn-and I love it here! Those OG Block-girl-approved brands set the bar high for everyone else, proving that you can center inclusivity while still serving all with extensive shade ranges, nuanced hues, and thoughtful formulations. 

It's the question everyone should be asking of their makeup brands. Allow Cosmo's beauty editor-at-large Julee Wilson to explain why.

So, Uzo is not only one of my new favorite cosmetic and skincare brands- but it's also named after one of my favorite celebrity makeup artists, who happens to be the founder of the company. Plus, this waterproof and sweat- proof liquid eyeliner is your ticket to the sharpest and most dramatic cat eye ever.

Makeup artist UZO is co-founder and creative director of UZO Beauty. She reveals how she glammed actress Francesca Eastwood for our GENLUX cover shoot!

To prep Francesca's skin. I applied 1-2 drops of UZO Stem Cell Serum Complex on her cleansed-but still damp-face and pressed the serum with my fingertips until fully absorbed to smooth and firm the skin's surface. I followed with 2 drops of UZO Stem CellMoisturizer massaged onto the cheeks and forehead for additional hydration and luminosity. 

Makeup artist Uzo is co-founder and creative director of UZO Beauty. She reveals how she glammed actress and supermodel  Beverly Johnson for our GENLUX cover shoot!

To prep Beverly's skin, I applied 1-2 drops of UZO Stem Cell Serum Complex to her cleansed but still damp face and pressed the serum with my fingertips until fully absorbed to smooth and firm the skin's surface. I followed with two drops of UZO Stem Cell Moisturizer massaged onto the cheeks and forehead for additional hydration and luminosity.

released each month, how can you discern whether the latest moisturizer, mascara, or lipstick is actually worth purchasing? That’s where we come in. W publishes a monthly roundup of the best beauty products that launched recently—genuine game-changers you should consider purchasing. Whether you’re a skincare aficionado, makeup enthusiast, or browsing for new beauty finds, discover our top recommended products.

As she was getting ready to take her boards after practicing for a few years, Uzo decided to take a break from medicine by working at a Clinique counter in a department store. Slowly, she began working and training with big names like Bobbi Brown and François Nars (of NARS Cosmetics).

“Over the years of working with tons of products, I knew I could formulate something better,” says Uzo. Because of her medical background…

Energy lags. Skin looks sallow. Hair feels limp. Luckily, the New Year is the best time to call for a reset. If you’re not ready to make a major change to your appearance like shaving your head or trying out skinny brows, there are still many other less dramatic routes you can go to make your beauty routine feel fresh and provide a revitalized feeling (and look) to kick off 2024.

If just one thing had gone differently, Uzo’s now-legendary makeup career might not have ever happened. She’s a full-fledged industry icon who’s worked on countless red carpets, ad campaigns, editorial shoots, and fashion shows, but had Uzo Beauty not gone with the gut feeling telling her to explore her artistic inclinations, she might be scrubbing in for surgery right now rather than leading the NARS team as its Global Artistry Director.

Makeup artist ShaDara Holmes created Ms. Chapman’s lit-from-within complexion in just three steps and about 15 minutes using black, female-owned beauty brands, she said on Instagram. In addition, “Tracy has such an aura that screams comfort and ease and I wanted to embrace that,” says Holmes. Also, “Her skin is magnificent, and I just wanted her to shine the way I see her.” Here’s how she did it.

Looking at February 2023 growth compared to the month prior, Black-founded brands saw a stronger lift in every beauty category (makeup, skin care, fragrance, and hair). Overall, this brand segment increased at nearly twice the rate of the total prestige beauty market in February 2023, with dollar sales growing 19% versus January. Also, year-over-year growth is impressive, too: Black-founded brands outperformed their counterparts in February 2022, with 2023 increasing between one and a half and three times the rate.

Also, makeup artist Shadara Holmes shared that she exclusively used black-owned beauty brands to give Chapman, 59, a flawless complexion.

Fueled by the spirit of Black History Month, Also, Holmes prepped Chapman’s skin with products from Uzo Beauty and Danessa Myricks. Moreover as Chapman became the first black woman to win in the country category, she wore only female-owned black beauty brands.